EU Automation marks 10 years in Singapore with Asia-Pacific expansion

EU Automation is marking a decade in Singapore after scaling its Asia-Pacific business, supporting more than 9,600 manufacturers and lifting enquiries nearly 19-fold across the region. The milestone underscores Singapore’s role as the company’s regional hub as demand for industrial automation parts keeps rising.

Why it matters: - EU Automation’s Singapore operation has become a core hub for serving manufacturers across Asia-Pacific. - The decade of growth reflects rising demand for automation parts that help reduce downtime and keep production moving. - The expansion also shows how a regional base in Singapore can support multilingual, cross-border industrial service at scale.

What happened: - EU Automation is celebrating 10 years since incorporating EU Automation PTE. LTD. in Singapore in 2026. - The Singapore operation has supported manufacturers across Asia-Pacific for a decade. - Enquiries in Asia-Pacific have risen almost 19-fold since the company established its Singapore presence. - Over the past 10 years, the Singapore branch has supported more than 9,600 manufacturers across Asia-Pacific. - The branch has built relationships with more than 14,500 customers in the region. - The team has supplied more than 425,000 industrial automation components.

The details: - Singapore was chosen for its location, logistics infrastructure and multicultural workforce. - EU Automation built the regional operation to serve diverse APAC markets with speed and responsiveness. - The growth in demand tracks broader industrial activity across Asia-Pacific and a need for reliable access to automation components. - APAC revenue has grown at an average rate of nearly 50% per year over the past decade. - EU Automation relocated its Singapore office in 2023 to 14 Robinson Road, Far East Finance Building, to add capacity. - The Singapore team now supports customers in 12 languages. - EU Automation’s presence now spans 14 countries across Asia-Pacific. - Regional headcount has increased by more than 560% since 2016. - Singapore remains the center of EU Automation’s APAC operations. - The Singapore hub sits within a wider international network across the United Kingdom, Europe and the Americas.

Between the lines: - The Singapore expansion appears to have been both a commercial and operational bet that paid off over time, with growth in demand matched by larger offices and higher headcount. - John Young, managing director of EU Automation and former APAC general manager, said Singapore provided the “perfect base” for growth and that the region has delivered “consistent high growth year after year.” - Muhammad Ridzwan, APAC general manager since 2023, said the business continues to focus on helping customers access parts quickly and reliably as demand increases. - The scale of the APAC operation suggests EU Automation is positioning Singapore not just as a sales base, but as a long-term service center for the region.

What’s next: - EU Automation says the focus in its second decade in Singapore remains fast access to parts and service that keeps industry moving. - Continued investment in operational capacity and people is likely to remain central as the APAC business grows. - The company will keep using Singapore as its regional base while supporting customers across its global network.